Santander Connect

The Santander brief focused on the complicated task of creating an exciting campaign idea in a market that is considered quite dull. We took a more personal approach by creating content rich posters to advertise a new student travel campaign called Santander Connect. Santander Connect is designed to assist students throughout their university or college experience. We have created a number of relatable posters representing a typical student journey, showcasing the bene ts of a free railcard.

 

 

An additional bonus for Santander Customers is the Connect app, which incorporates a termly 1|2|3 competition. Students are automatically entered every term for signing up to the Santander account. The wallet application prevents students from losing their important cards and information and the student budget planner assists with the di culties of managing your money at University. We also decided to pair up with the game creators of ‘Crossy Road’ to create ‘Crossy Rail’, an addictive spin o aimed at promoting rail safety and the student railcard.